Cheryl Marie Cordeiro

An abstraction of Michael Conrad’s (1970) Biological Organization on Clare W. Graves’ (1980) Levels of Existence.
Text and Photo © CM Cordeiro 2013

In reading about self-organizing structures for the relevance of theory applied to the field of international business (IB), I thought the ideas expressed by Michael Conrad in his paper entitled, Statistical and Hierarchical Aspects of Biological Organization (made accessible via NASA) was interesting when also applied to the theoretical constructs of Clare W. Graves’ Levels of Existence.

Conrad discusses the differentiation and uncertainty associated with the organization and variability in a biological organization’s compartmental structures, that are expressed in terms of certain entropy measures. In his paper, he tries to ascertain the most efficient operative level of a biological system, landing on the principle of static equilibrium that he uses vector models for representation. Continue reading ”Complex systems theory and the biological organization” →

Part of what makes being in academia so exciting for me is the very incompleteness of each project as expressed in Gödel’s theorem [1], here not referring strictly to its origins in mathematical logic of incomplete axiomatic systems, but rather used in a general linguistic sense of how research by definition, lies in a perpetual state of unfinish, the completion of which would warrant it redundant.

It is this continuous dialogic and dialectic process of thought, creativity and innovation of ideas, a journey that continuously reveals and uncovers what was previously obscure or even unknown that I find oddly comforting – finding familiarity in the unfamiliar, a constant in the flux of things.

As part of a collaborative publishing effort with friends from the IESE Business School in Barcelona from the International Faculty Program (IFP) of 2011, where colleague Peter Zackariasson was an editor, I contributed a chapter to the book entitled, New Perspectives in Management Education (Amann et al. eds, 2012) entitled “Chinese Wisdom. World Quality” Looking East for brand innovation and change management: reflections from a study on Geely automobile 2007-2011. It was a paper that reflected upon brand innovation and change managment in China’s Geely automobile from the years of 2007 to 2011.

It was also during this time that Geely acquired Volvo Cars from American Ford in 2010, landing China the single largest foreign acquisition, at the same time (McDonald 2010, Wang 2011) setting up several technological and knowledge platforms for China that lent support to the country’s efforts in the aggressive acquisition of knowledge in general.

Although American owned, Volvo Cars continued to carry a strong Swedish heritage in quality and branding where many of their engineers continue to sit in Sweden today. This meant that the acquisition of Volvo Cars by Geely was under sharp and curious observation both East and West, not in the least by Swedish academics and researchers from the disciplines of management science and international business (IB).

Having previously studied the Swedish management style in comparison to the Singapore Chinese management style (Cordeiro-Nilsson 2009), a hypothesis of mine with regard to Geely’s acquisition of Volvo Cars was that the strict vertical hierarchy and authoritarian leadership style of the Chinese might end up severely clashing with the more lateral, egalitarian and consensus seeking leadership style of top level Swedish management, even if under the steering of American Ford. It made interesting observation to see how these differences in management ideology of which one had its roots in centuries of authoritarian dynastic rule, compared to the more individualistic developments of the occidental cultures, might be construed and subsequently manoeuvred in a cross-cultural setting.

But two collectives of events took place with Geely’s acquisition of Volvo Cars that made the hypothesis redundant, the first was a change of Volvo Cars’ core executive management to a more global oriented team and the second, a juxtaposed strategy of old (going back to its scholastic roots) and new (a fairly hands-free approach to the acquisition) strategic concepts applied to the management of the enterprise taken by China with regards to its acquisition of Volvo Cars:

”I want to emphasize that Volvo is Volvo and Geely is Geely — Volvo will be run by Volvo management. We are determined to preserve the distinct identity of the Volvo brand.”
~ Li Shufu, Chairman of Geely (Bradsher, New York Times 2010)

That China realized its authoritarian rule over its western acquisition was not optimal led to it taking what could seem a radical move – autonomy to Volvo Cars to continue being, Volvo. It then turned towards its scholastic roots, to become ‘student’ in this aspect, observing business and management practices whilst at the same time, educating itself on various technological and knowledge platforms with the purpose of going beyond replication, of becoming forefront innovators themselves.

Where the theme of executive management education comes in is, with the support of the Chinese government, Geely had in 2000 set up Geely University with a mission to train individuals in the practical skills needed to build the company to its full potential of being a global player. By 2010, the company had an extensive talent management education program, offering in-house training and education opportunities in collaboration with Beijing University at all human resource levels from frontline factory workers to its top executive management teams that included doctors in research and development for Geely technology.

Today, the Beijing Geely University is one of China’s top ranked, largest private universities (Forbes 2010) that offers a range of subjects across disciplines from Humanities to Science and Engineering.

From the talent management strategies of multinational corporations then comes the question of the role of Business Schools in executive education – what lies ahead for business schools and executive management of the future? Where do Business Schools see themselves fit in and what / how can they meaningfully contribute to this changing demographics of the education of a workforce in a trend where business acumen is necessary but not a sufficient variable in the required range of skills of a workforce that needs to be trained across different levels of expertise?

Since management and organization is an applied science with theory and practice ideally combined in such a manner as to be practically applicable in the corporate world, such realities of executive education in multinational corporations could be argued to have put pressure on business schools in realization for a need to evolve with current corporate happenings and trends.

In the field of IB for example, while the call for a more interdisciplinary approach to the field has been going on for the past two decades, it is more so today that scholars are beginning to take that call seriously, seeding as it were, the beginnings of a review of the role of business schools and what perspectives they can offer for corporate practicalities in future that includes executive education. Continue reading ”Gödel’s theorem and executive education: reflections from the Chinese automobile industry’s strategy in talent management” →